Imke van Deest

Imke van Deest is an experienced marketing professional specializing in e-commerce and brand management, currently serving as the Head of E-Commerce and Brand Manager DTC at Dermalogica Deutschland since March 2020. In this role, Imke has driven significant DTC growth through strategic paid media initiatives, product launch planning, and brand management across various sales channels, achieving a remarkable 42% sales increase for the sub-brand Clear Start in 2022. Prior to this, Imke gained valuable experience as a Junior Brand Manager at Dermalogica and in social media and influencer marketing, enhancing skills in campaign management and reporting. Imke's academic credentials include a Master of Science in International Marketing and Brand Management from Lund University and a Bachelor of Business Administration in International Business and Management Studies from Hanze University.