Lucie Mercier

Lucie Mercier is an accomplished digital marketing and e-commerce professional with extensive experience in leading digital strategies for prominent companies. Currently serving as Directrice commerce et marketing numérique at DeSerres, Lucie previously held the position of E-commerce and Digital Strategies Director at Reitmans Canada Ltée/Ltd and served as Ecommerce & Digital Media Director for Yves Rocher Canada, overseeing operations in North America. Prior roles include leading e-commerce initiatives at La Maison du Whisky and managing multi-brand digital strategies for The Estée Lauder Companies Inc. in the EMEA region. Lucie's career also includes significant contributions at Microsoft France and roles in various advertising agencies. Lucie has a strong educational background, including a Master's degree in Audiovisual Communication and certifications in digital sustainability.