DeSerres
Lucie Mercier is an accomplished digital marketing and e-commerce professional with extensive experience in leading digital strategies for prominent companies. Currently serving as Directrice commerce et marketing numérique at DeSerres, Lucie previously held the position of E-commerce and Digital Strategies Director at Reitmans Canada Ltée/Ltd and served as Ecommerce & Digital Media Director for Yves Rocher Canada, overseeing operations in North America. Prior roles include leading e-commerce initiatives at La Maison du Whisky and managing multi-brand digital strategies for The Estée Lauder Companies Inc. in the EMEA region. Lucie's career also includes significant contributions at Microsoft France and roles in various advertising agencies. Lucie has a strong educational background, including a Master's degree in Audiovisual Communication and certifications in digital sustainability.
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DeSerres
DeSerres is established across Canada with 34modern, spacious and colourful stores that provide materials and supplies to artists, arts and crafts enthusiasts, and children, students and designers. With our 34 stores and transactional website, DeSerres is the leading retailer of arts and craft supplies in Canada. We offer our customers a wide selection of decorating items, bead bars for jewellery-making, stationery, books, frames and framing services, plus toys for kids. Everything to put people in touch with their own creativity.