Design Collection Denmark
Pernille Frøik has a diverse work experience spanning over two decades. Pernille is currently employed as a Sales Support Manager at Design Collection Denmark since January 2023. Prior to this, they worked as a Team Leader Sales Support at Contrast Company from August 2021 to January 2023. From October 2019 to August 2021, they held the position of Head of Internal Sales at Warm Nordic. Earlier at Warm Nordic, they also worked as a Sales Coordinator from March 2018 to October 2019. Before joining Warm Nordic, they served as a Collection Assistant/Coordinator at BoConcept A/S from April 2017 to March 2018. Pernille has also held the role of Customer Service Manager at POMPdeLUX from May 2013 to April 2017 and at Bovictus A/S from July 2004 to April 2013. Pernille began their career as an Export Assistant at Caravell A/S from July 2000 to July 2004.
Pernille Frøik completed their education at Syddansk Universitet from 2000 to 2002, where they obtained a degree in Spanish (ED1). Prior to that, they attended Viborg Handelsskole from 1993 to 1996, where they earned a degree in HH. No specific field of study was mentioned for their degree at Viborg Handelsskole.
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Design Collection Denmark
At Design Collection Denmark, we connect brands and people. Connect to create more value. Value for the people we collaborate with, for people involved in our brand, value for people we are surrounded by, value for us. Founded in 2006, our journey began in Singapore, where we owned and managed the first Bang & Olufsen flagship store located in the heart of the city’s shopping district. Today, our team continues to own and manage the retail operations of Bang & Olufsen’s flagship stores in Singapore, Melbourne and Sydney; and is the brand’s appointed master distributor across the Asia Pacific region. In 2022, we additionally joined forces with Bolia.com, opening the first flagship store in Singapore in December. Our brand portfolio of Danish lifestyle brands also includes Silkeborg Uldspinderi, Audo, Christina Lundsteen, as well as our own design brand, Ro Collection, which we distribute in selected, European trade territories through our expansive retail and whole network. With three offices strategically located in Denmark, Singapore and Australia, our team supports our network globally through our strengths in marketing, sales and effective point of sale solutions, allowing our partners and brands to focus on growth, without compromising on their unique DNA and heritage. In May 2021, Design Collection embarked on an exciting journey with the Lars Larsen Group, the latter becoming 30% owner of the company. We inspire people to create more value in life, by being passionate, in motion and live by the mantra ”When you grow, we grow as a team”. We work closely with our collection of brands to utilise potential and facilitate growth with the ultimate goal of creating value by connecting people and brands.