Pia Hedegaard

At Design Collection Denmark, we connect brands and people. Connect to create more value. Value for the people we collaborate with, for people involved in our brand, value for people we are surrounded by, value for us. Founded in 2006, our journey began in Singapore, where we owned and managed the first Bang & Olufsen flagship store located in the heart of the city’s shopping district. Today, our team continues to own and manage the retail operations of Bang & Olufsen’s flagship stores in Singapore, Melbourne and Sydney; and is the brand’s appointed master distributor across the Asia Pacific region. In 2022, we additionally joined forces with Bolia.com, opening the first flagship store in Singapore in December. Our brand portfolio of Danish lifestyle brands also includes Silkeborg Uldspinderi, Audo, Christina Lundsteen, as well as our own design brand, Ro Collection, which we distribute in selected, European trade territories through our expansive retail and whole network. With three offices strategically located in Denmark, Singapore and Australia, our team supports our network globally through our strengths in marketing, sales and effective point of sale solutions, allowing our partners and brands to focus on growth, without compromising on their unique DNA and heritage. In May 2021, Design Collection embarked on an exciting journey with the Lars Larsen Group, the latter becoming 30% owner of the company. We inspire people to create more value in life, by being passionate, in motion and live by the mantra ”When you grow, we grow as a team”. We work closely with our collection of brands to utilise potential and facilitate growth with the ultimate goal of creating value by connecting people and brands.