Sigurdur Thorsteinsson

Sigurdur Thorsteinsson is a seasoned professional with extensive experience in design, branding, and business development, primarily at Blue Lagoon Iceland, where Sigurdur has served as Brand Strategy Director since 2012. With a career at Blue Lagoon commencing in 1997, Sigurdur has played a pivotal role in shaping brand strategy and supporting top management. Additionally, Sigurdur is a partner at Design Group Italia and has held various design roles since 1992, including a period as Managing Director for Blue Lagoon Spa & Skincare from 2006 to 2008. Educational qualifications include a Bachelor of Science in Industrial and Product Design from Istituto Europeo di Design and a diploma in Physics from Menntaskólinn í Reykjavík.