DesignIntelligence
Barbara White Bryson EdD FAIA is a distinguished professional with extensive experience in higher education and strategic planning. Currently serving as Principal at DesignIntelligence since January 2018, Barbara previously held several leadership roles at the University of Arizona from March 2014 to July 2021, including Associate Dean of Research and Vice President of Strategic Planning and Analysis. Barbara's expertise in aligning strategic goals with resources was also demonstrated during tenure as Managing Principal at di/StrategicAdvisors from January 2017 to July 2021 and as Planner and Strategist at Bryson Breakthrough Strategies. Prior to this, Barbara contributed to facilities engineering and planning as Associate Vice President at Rice University from May 2000 to March 2014. Educational credentials include a Doctorate in Higher Education from the University of Pennsylvania, an MBA from the University of Miami Herbert Business School, and a Bachelor’s degree in Architecture from The University of Texas at Arlington.
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DesignIntelligence
Founded in 1994, DesignIntelligence is an independent and unbiased source of knowledge and insight for leaders across the design continuum. We create experiences, research, and media that support and advance these leaders in making effective business decisions.