Cristina de Loma-Ossorio

Cristina de Loma-Ossorio is an experienced professional in e-commerce and merchandise planning, currently serving as the Head of Ecommerce at Desigual since October 2017, where responsibilities include analyzing merchandise purchases based on sales trends and market forecasts, developing assortment plans, and strategizing promotions while maintaining margins. Previously, Cristina held various positions at Pepe Jeans London from 2012 to 2017, including Planning and Buying Manager and Stock Control Manager, where key achievements involved demand consolidation, leading stock control teams, and optimizing inventory turnover. Early career experience includes a role as Operations Manager Assistant at GRB International, complemented by a solid educational background in Business Administration and Law from Universidad de Jaén and Adam Mickiewicz University of Poznan.