Geneviève Groleau

Geneviève Groleau, M.Sc., is a marketing professional with extensive experience in various roles, currently serving as a Marketing Intelligence Consultant at Desjardins since March 2023. Responsibilities include analyzing market trends and client needs, formulating strategic recommendations, and contributing to marketing plans for wealth management and personal insurance sectors. Previous positions encompass roles at ASDR Canada Inc. and CHUM, where Geneviève participated in annual marketing strategy development, website redesign, and project management. Geneviève holds a Master’s degree in Management (Marketing) from HEC Montréal and a Bachelor’s degree in Applied Communication from Université de Sherbrooke, along with numerous other academic qualifications in linguistics and humanities.