Pascal Desrosiers

Pascal Desrosiers is an experienced professional in the fields of digital strategy and media planning, currently serving as Conseiller principal audience insights at Desjardins since November 2021. Previously, Pascal held the position of Directeur Stratégie Média Numérique at Cossette from July 2013 to November 2021, where responsibilities included digital product supervision and performance account management. Pascal's extensive career also includes leadership roles at TP1, Revolver 3, Palm+Havas, Fjord Interactive, and Touché! PHD, showcasing a strong background in user experience optimization, interactive strategy development, and media planning. Pascal holds a Bachelor’s degree in Marketing from HEC Montréal and a CEGEP diploma in Administrative Sciences from Collège de l'Assomption.