DESO
Jordan Basile is an accomplished entrepreneur with extensive experience in the apparel and event production industries. As the Owner and Founder of TAHOEMADE Attire, launched in 2007, Jordan has developed a nationally recognized brand rooted in a passion for the outdoors and apparel design. In addition, Jordan founded Deso Supply Co. in 2014 as a sister label to TAHOEMADE, further expanding the venture. Before these enterprises, Jordan was a Partner and Founding Member of SnowGlobe Music Festival, emerging from a senior project at California Polytechnic State University-San Luis Obispo, and worked as a Sales Representative for DPS Skis, managing sales and promotional activities in the Lake Tahoe region. Jordan holds a Bachelor's Degree in Recreation, Parks, and Tourism Administration with a Business Minor from California Polytechnic State University-San Luis Obispo.
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DESO
Deso is an outdoor influenced lifestyle clothing and accessory brand based in Lake Tahoe, CA. The brand was founded out of a need for clothing that seamlessly transitions from everyday structured urban life to an active outdoor environment. We value fashion and function equally in an attempt to always design, develop, and manufacture goods that fulfill this need. It is our goal to provide products that compliment a fast-paced lifestyle of work, travel, and adventure.