Sarah E. Finstad

Sarah E. Finstad has extensive work experience in various roles and industries. Sarah E. started their career at Petro-Canada, where they held multiple positions, including Senior Manager of Sales and Strategic Analyst Pricing. At Petro-Canada, they were responsible for leading sales managers, implementing marketing strategies, and analyzing pricing performance data.

Sarah then worked as a Principal Marketing and Communications Consultant at Blu Peacock Marketing & Design, where they provided strategic marketing solutions to B2B and B2C clients. Sarah E. conducted market research, developed marketing plans, and designed advertising materials.

Afterward, Sarah served as the Director of Marketing & Communications at Regent College, where they focused on building brand consistency and awareness among postgraduate students globally. Sarah E. successfully led a website redesign project and received recognition for their achievements.

Sarah's career also included roles at BCAMA, where they served as the Past President, and at Destination Canada. At Destination Canada, they held various positions, including Executive Director of Global Marketing Insights and Analytics, Regional Managing Director for North America, and Executive Director of Global Communications and Programs. In these roles, they developed insights and analysis to inform marketing strategies, promoted the Canadian tourism brand, managed media and PR initiatives, and established strategic partnerships with companies like Google and Expedia.

Overall, Sarah has a strong background in marketing, communications, and analytics, with a focus on driving business results and achieving strategic objectives.

Sarah E. Finstad completed their Bachelor of Commerce in Marketing from the University of Calgary, attending from 1990 to 1994. Additionally, they obtained certifications as a Section4 Certified Data & Analytics professional in November 2021 and as a Section4 Certified Strategist in July 2021.