Destination NSW
Amber Junek is a seasoned professional in the tourism and events management sector, currently serving as a Senior Coordinator for the Regional Hub at Destination NSW since October 2021. With extensive experience in business development and event coordination, Amber has previously held roles such as Business Development Officer for Regional Conferencing at Hamilton Island, and Business Development Manager at Arinex Pty Ltd, where event creation and client needs were prioritized. Additional experience includes positions at The Star Entertainment Group as a Sales Executive and as an Events Coordinator at Sydney Harbour Marriott. Amber's career began in reservations and front office roles, building a strong foundation in customer service. Amber holds a Bachelor of Tourism Management from Western Sydney University.
Destination NSW
Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.