Destination NSW
Anna Chau has a diverse work experience in the tourism and marketing industry over a span of 18 years. Anna started their career at Tourism NSW in 2004, where they held various roles including Corporate Communications Officer, Partnership Marketing Officer, Partnership Marketing Coordinator, and Tourism Alliances Coordinator.
In 2010, Anna joined Destination NSW where they continued to excel in their career. Anna initially served as an Advertising Coordinator and later took on roles such as Marketing Campaign Manager, Domestic Partnerships Manager, and International Partnerships Campaign Manager. Anna'sresponsibilities included managing commercial business relationships, delivering partnership programs, overseeing marketing campaigns, and generating marketing revenue.
Anna's most recent role at Destination NSW is Associate Director, Partnerships & International Markets, where they are responsible for managing the delivery of commercial partnership programs and integrated marketing programs to generate marketing revenue for the organization. Anna also focuses on building and managing commercial business relationships with traditional and non-traditional partners in key international markets.
Throughout their career, Anna has demonstrated strong leadership skills, strategic thinking, and the ability to deliver high-profile marketing campaigns and complex projects. Anna has a proven track record of successful partnership development and generating marketing revenue for tourism destinations.
Anna Chau earned a Certificate in Digital Marketing Strategy from AdSchool Sydney, The Communications Council in 2011. Anna also holds a Bachelor of Arts (BA) degree in Tourism and Travel Services Management from the University of Technology Sydney, although the start and end years for this degree are not specified.
Destination NSW
Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.