Destination NSW
Jennifer Perales is a seasoned professional in research and insights management, currently serving as the Research Digital Projects Manager at Destination NSW since October 2023. Prior experience includes roles such as Insights Lead at Present Company Pty Ltd, Marketing Insights Manager at Domain, and Insights Manager at VisitBritain, where expertise in data analysis and strategic recommendations was developed. Additionally, Jennifer Perales worked at Telefónica Global Solutions, focusing on customer experience analysis and optimization. Educational credentials include a Master in Management from ESCP Business School and a Master in Business Administration from Universidad Carlos III de Madrid.
Destination NSW
Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.