May Lum Vallecilla

May Lum Vallecilla is a skilled marketing professional with extensive experience in social media management and digital marketing. Currently serving as a Social Media Specialist at Destination Vancouver since July 2021, May oversees consumer-focused social media platforms and supervises campaigns targeting Chinese and Mexican markets in collaboration with partner agencies. Concurrently, May has been a Social Media Manager and Content Creator at MLV MEDIA since January 2019, focusing on social media strategies tailored to clients' goals. Previous roles include Digital Marketing Specialist at Checkpoint One Apparel Corp, where May achieved significant results through successful campaigns and managed various social media channels for e-commerce brands. May's early career included editorial and social media coordination at JKE Media Inc. and The Paris Tours, where content management and brand strategy were pivotal. May holds a Bachelor of Arts in Sociology and Anthropology from The University of British Columbia and a degree in Data and Marketing Analytics from UBC Sauder Continuing Business Studies.