Kristen Alberti

Kristen Alberti is a seasoned marketing professional currently serving as the Director of Marketing Operations and E-Marketing Director for the Detroit Pistons since April 2021. Kristen specializes in interactive marketing initiatives, leveraging Salesforce Marketing Cloud to create highly-customized email and SMS campaigns that enhance the customer journey. Prior experience includes roles at United Wholesale Mortgage, where Kristen advanced from Email Marketing Specialist to Social Media Coordinator, overseeing personalized marketing campaigns across channels. Additional experience spans various positions in social media strategy and content creation at Identity and Coldwell Banker Hubbell BriarWood Real Estate Company. Kristen holds a Bachelor of Arts degree in Communication/Public Relations from Michigan State University.