MW

Molly Wurdack-Folt

VP, Corporate Partnerships Activation at Detroit Red Wings

Molly Wurdack-Folt was named vice president, corporate partnerships activation in March 2019. In her role, Wurdack-Folt is responsible for leading the corporate partnerships' activation group ensuring world-class experiences for partners through exceptional service, cutting-edge activation plans and flawless execution. She is instrumental in developing and advancing the organizations business goals and is also responsible for driving renewal sales efforts and developing cross-venue, multi-platform deals that leverage the sports & entertainment group's unparalleled portfolio of properties.

Wurdack-Folt joined the organization in 2008 and has progressed from manager, ticket service & retention to director of ticket retention & corporate partnership marketing and most recently served as director, marketing strategy. Wurdack-Folt previously worked for the Miami Dolphins as marketing partnership assistant. During her tenure in Detroit, Wurdack-Folt has played a key role in securing and retaining landmark partnerships, including Chevrolet, Coca-Cola and Huntington Bank. She has successfully led the partnerships activation team which consistently attains high client satisfactions scores.

Wurdack-Folt received her Bachelor of Arts in Psychology and her MBA/MSA in Business/Sports Administration from Ohio University. She and her husband, Jason, have two children.

Timeline

  • VP, Corporate Partnerships Activation

    Current role