Ahmad Bassam is a Principal Consultant and Manager of Marketing Automation at Devoteam Customer Effectiveness, bringing over 13 years of experience in CRM and marketing campaign management. They have worked across various industries, including banking, insurance, e-commerce, and hospitality, allowing them to develop robust functional and technical expertise. Ahmad previously held roles at companies such as Groupe BPCE, AXA, and Accor, where they managed projects involving Adobe Campaign and guided clients in selecting optimal solutions for their needs. They hold a Master's degree in Software Engineering from Aix Marseille III.
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