Nivedita Bharathi is a marketing professional with extensive experience in content marketing and strategy. Currently serving as a Member of Marketing at DevRev since January 2024, Nivedita previously held various roles at Freshworks from June 2019 to January 2024, culminating as Lead of Content Marketing, where responsibilities included strategizing content for Freshmarketer and engaging DTC audiences through various mediums. Nivedita also worked as a Content Specialist and Content Strategist, achieving significant results in SERP rankings and newsletter subscriber growth. Before that, Nivedita gained technical expertise as a Back End Developer at Tata Consultancy Services from January 2015 to May 2019, focusing on cloud transformation and backend programming. Nivedita holds a Bachelor of Engineering in Computer Science from Rajalakshmi Institute of Technology and furthered education at the Indo-Japan Chamber of Commerce and Industry. Recognition includes the Bond 007 award for calculated risk-taking that led to impressive outcomes.
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