Matt Deaton, EMBA

Matt Deaton, MBA has extensive work experience in various roles related to sales, marketing, and strategy development.

From 2020 to present, they serve as the Chief Growth Officer at Devsu, where they are responsible for coordinating internal alignment, developing strategic sales and marketing plans, and overseeing the implementation of marketing technology.

Prior to this, from 2016 to 2020, they worked at Universal Orlando Resort as a Senior Analyst, focusing on advanced marketing analytics and strategy development. In this role, they provided recommendations on digital implementation and key performance indicators, analyzed marketing optimization and attribution, and identified consumer insights to enhance strategies and maximize return on investment.

Before joining Universal Orlando Resort, from 2015 to 2016, Matt worked as a Digital Marketing Analyst at Humana. Matt collaborated with marketing channel leads, established benchmarks for campaign success, and implemented tracking procedures. Matt also automated web data reporting, resulting in cost savings and improved marketing strategy recommendations.

From 2012 to 2015, Matt served as a Marketing Manager at Codigo, LLC. Matt developed an inbound marketing strategy that significantly increased revenue and successfully managed a company re-brand. Matt also oversaw a marketing mix consisting of online and offline tactics.

In addition to their role as a Marketing Manager, Matt also held the position of Midwest Regional Sales Manager at Codigo, LLC from 2008 to 2011. In this role, they managed client relations, consulted with clients to identify communication needs, and negotiated sales contracts.

From 2012 to 2014, they worked as a Partner/Director at GCS Ideas Corporation, where they developed and implemented the US Go-To-Market strategy for a European baby product.

Overall, Matt Deaton, MBA has a diverse range of experience in sales, marketing, strategy development, and analytics, with a strong track record of driving revenue growth and improving business operations.

Matt Deaton earned their Bachelor's degree in Business Administration with a concentration in Marketing from the University of Louisville. Matt attended the university from 2004 to 2008. In 2017 to 2018, they pursued further education at Crummer Graduate School of Business at Rollins College, where they obtained an Executive MBA with a focus on Business Administration and Management, Entrepreneurship.

Aside from their academic degrees, Matt also obtained professional certifications. In 2014, they earned the Professional Certified Marketer designation from the American Marketing Association. Furthermore, in 2019, they obtained the Advanced Google Analytics Certification from Google.