Alia Safi

Alia Safi serves as the Middle East and North Africa Director of Marketing and Public Relations at Dexcom since January 2025. Prior to this role, Alia held the position of Regional Marketing Manager for Middle East, Africa, and Turkey at Abbott from March 2023 to January 2025, and worked as the Regional Marketing Manager for Catheter Care and Maintenance at BDBD from November 2018 to March 2023, where Alia also served as the Head of Marketing for Saudi Arabia. Earlier experience includes a role as Brand Manager at Nuxe Group for a brief period in 2017 and as a Trade Marketer at OMRON Healthcare EMEA from April 2016 to January 2017. Alia holds a Master of Business Administration (M.B.A.) in Marketing from the University of Cambridge (2015-2017) and a Bachelor's Degree in Pharmacy from Arab International University (2006-2011).