Asena Hertz

Asena Hertz currently serves as the Head of Marketing at DexMat since July 2023. Prior to this role, Asena was a Program Director for Product Marketing at IBM from February 2023 to July 2023 and has extensive experience in product marketing at IBM Turbonomic, where tenure included roles as VP, Senior Director, Director, and Manager of Product Marketing from February 2015 to February 2023. Earlier career highlights include serving as Head of Marketing at Energy Points, where Asena developed and executed marketing strategies, and roles at Progress managing product marketing for a developer software brand and leading branding initiatives for enterprise software product lines. Asena also held marketing positions at Smart Office Energy Solutions and Poken by GES. Asena graduated with Honors with a Bachelor of Arts in Political Science and Economics from Middlebury College in 2007.