Barbara Ruffo

Barbara Ruffo is an experienced public relations and communications professional currently serving as Head of PR & Press Media for both Lollapalooza Argentina and DF Entertainment since 2024. Previously, Barbara held a key role as Comms & PR executive for Netflix Argentina, leading media communications and project management while achieving notable KPIs and creating viral content. Additional experience includes senior positions at Urban Grupo de Comunicación, focusing on finance, fintech, and entertainment for major brands like Mercado Pago, American Express, and Amazon Prime Video. Barbara has a strong background in crisis management, campaign development, and influencer relations, complemented by a solid educational foundation in Public Relations from UADE and Universidad de Ciencias Empresariales y Sociales.