Annika Hällsten

Annika Hällsten is a seasoned digital media professional with extensive experience in various roles and organizations. Currently serving as Global Digital Media Manager at DFDS since July 2019, Annika previously held multiple positions at Radisson Hotel Group from October 2012 to June 2019, including Display & Programmatic Media Manager and Manager of SEM & Web Analytics. Prior experience includes a role as Campaign Manager at Klikkicom Oy, where Annika managed SEM, Display, Remarketing, and Social Media strategies for diverse clients, along with an early career as a Media Planner at Mediaedge:cia I MEC Finland Oy. Annika holds a Master's Degree in Marketing from Hanken School of Economics and a Danish AP Degree in Multimedia Design & Communication from Copenhagen Business Academy.