Katy Cudmore is an accomplished Audience Insight Manager at DFDS since March 2022, with extensive experience in customer insights and insurance. Prior to DFDS, Katy spent over a decade at Tesco Underwriting, where roles included Voice of the Customer & Vulnerable Customer Lead, Strategy & Service Delivery Coordinator, and PI Negotiator & Fraud Referral. In the Voice of the Customer position, Katy played a critical role in enhancing the customer experience, contributing to a significant 25-point improvement in Net Promoter Score. Katy's earlier experience includes serving as a PI & Industrial Disease Paralegal at Ward Hadaway. Katy holds a Bachelor of Laws (LLB) and LPC from Northumbria University.
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