Lucas Kragh is an experienced leader in pricing and revenue management, currently serving as the Director of Pricing and Revenue Management at DFDS since December 2015. With a strong background in managing teams and optimizing revenue strategies, Lucas has successfully led initiatives that set passenger and total revenue records. Previous roles include Director of Operations at Vikingbus A/S and various management positions within Vikingbus and Strömma Group, where responsibilities encompassed operations management, business development, and strategic consulting. Lucas holds an Executive MBA from Henley Business School and a Graduate Diploma of Business Administration from Copenhagen Business School.