Caroline Pearson

Caroline Pearson is the Head of Store Format at DFS, a role they have held since 2021. Prior to this, they served in several key positions at Walgreens Boots Alliance, including Head of Category Merchandising and Head of Store Development from 2012 to 2019. Caroline began their career at Boots UK, where they worked as Marketing Manager for the Boots Advantage Card and held positions in customer and trade planning. Their extensive experience also includes leading a digital marketing team at Walgreens Boots Alliance, focusing on multiple online channels and brand engagement.