Ruben de Groot

Ruben de Groot is a seasoned marketing data analyst with extensive experience in data analysis and pricing strategy. Currently serving as a Senior Marketing Data Analyst at DGN Publishers BV since August 2025, Ruben previously worked at Coolblue, where roles included Pricing Strategy Data Specialist and Marketing Data Specialist for Customer Loyalty. In these positions, Ruben developed pricing models, conducted customer segmentation, and provided insights for various departments. Earlier experiences include a managerial role in marketing and sales at Stichting Nederland Bedankt and a chairman position at Bavaria Bierkoerier. Ruben holds multiple master's degrees in Marketing Intelligence and Finance from the University of Groningen, along with a bachelor's degree in Economics & Business Economics.