Grupo Dia
Pilar Medrano Martínez de Victoria is an experienced Digital Marketing Content Manager currently with DIA Group since June 2021. Previously, Pilar served as Supervisora de cuentas at Mi Querido Watson, where responsibilities included digital project management, web development, and social media. Pilar also held the position of Senior Account Manager at Arista company from February 2013 to July 2018, overseeing end-to-end digital projects. Early in the career, Pilar coordinated exhibitions at Museo ABC de Dibujo e Ilustración in Madrid, focusing on marketing and communication. Pilar's academic background includes a Master’s in Marketing and Commercial Management from ESIC Business & Marketing School, advanced studies in Museums and Heritage from Universidad Complutense de Madrid, and a Licenciatura in Art History from Universidad de Granada.
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Grupo Dia
With more than 40 years history, Grupo DIA is a Spanish multinational in the food, drugstore, beauty and health distribution sector. DIA arrived with the commitment to respond to the needs of all families, offering quality at the best price through a wide network of local shops. Since then, our effort in contributing to the family economy of our customers has remained in time. Currently, we have the largest network of stores: more than 6,600 establishments distributed between Spain, Portugal, Brazil and Argentina. The success of our business is the result of the commitment of our teams, with more than 39,000 experienced employees, led by a team of professionals with great knowledge of the market, with the aim of making DIA the favourite choice of consumers.