Abby Wise

Abby Wise has extensive experience in marketing and innovation, currently serving as the Director of Marketing and Director of Innovation at Diageo since March 2007. Prior to this role, Abby Wise held various positions at PepsiCo from 1996 to 2006, including Director of Innovation for Tropicana and Sr. Brand Manager for Propel Fitness Water. Abby Wise's early career at PepsiCo also included key contributions as Brand Manager for Propel Fitness Water and Assistant Brand Manager for Gatorade, where notable products like Gatorade Fierce and Gatorade Lemonade sublines were launched. Academic credentials include an MBA from Harvard Business School and a Bachelor's degree from the University of Pennsylvania.