Ana Maria Lopez Ariza

Ana Maria Lopez Ariza has extensive experience in consumer insights and strategy, primarily at Diageo since July 2003, where roles included Sr. Manager Consumer and Shopper Insights and Head of Insights for Innovation in Latin America and the Caribbean. In these positions, Ana Maria has led the development of consumer-driven strategies, identified growth opportunities across various markets, and acted as a consumer champion for innovation projects. Prior to Diageo, Ana Maria worked at Procter & Gamble as a Consumer Insights and Innovation Manager in Colombia. Ana Maria holds a Bachelor of Science in Mathematics and Electrical Engineering from Universidad de Los Andes.