David Salom

David Salom is an accomplished professional with extensive experience in digital transformation and technology leadership across various industries. Currently serving as the Head of Digital & Technology for Diageo in the Latin America and Caribbean region, David is responsible for driving the digital transformation agenda and enhancing capabilities in technology, data analytics, digital commerce, and AI. Previous roles include General Manager of the Business Unit Rall-e at Colombina, where David focused on e-commerce and digital business lines, and Country Manager at Z-Tech, leading Fintech strategy initiatives across Colombia, Peru, and Ecuador. David has held strategic project management and sales transformation positions within Anheuser-Busch InBev and has a solid foundation in data analytics from roles at Bavaria and Claro Colombia. Educational qualifications include an MBA from Tecnológico de Monterrey and a Project Management Specialist certification, complemented by a degree in Systems Engineering.