Isidro Martinez

Isidro Martinez is a seasoned professional in brand finance and strategic management with extensive experience in the liquor industry. Currently serving as Brand Finance Manager for Rum & Vodka at Diageo since January 2025, Isidro has held key positions, including BI & Commercial Strategy Director at Tequila Casa Dragones and Strategy & Business Planning Director for Spirits at Moët Hennessy. Previous roles encompass Chief of Staff to the CEO at Redbud Brands and Senior Category Manager at Amazon. Isidro's foundational experiences include significant roles in marketing, business development, and corporate affairs at various organizations, including HEINEKEN MÉXICO and STROM -Energias Inteligentes. An MBA graduate from Texas McCombs School of Business, Isidro also holds a Bachelor’s degree in Industrial Engineering from Tecnológico de Monterrey and a certificate in Logistics and Supply Chain Management from UBC Sauder School of Business.