Mayra Gonzalez Vargas

Mayra Gonzalez Vargas is an accomplished Ecommerce Brand Experience Manager at Diageo since January 2023, with extensive experience in the consumer goods sector. Prior experience includes roles at Philip Morris International, where responsibilities spanned from managing consumer experience programs and developing consumer data-oriented dashboards to leading user acquisition strategies and digital marketing initiatives for the IQOS brand. Other notable positions include roles in digital trade marketing and commercial innovation, focusing on business model development and consumer engagement strategies. Mayra began her career at BASF and Universidad Panamericana, having earned a degree from the latter institution in 2012.