Rafaela de la Puente

Rafaela De La Puente is an experienced marketing professional currently serving as Regional Channel Development Manager at Diageo since March 2017, holding multiple roles including Regional Innovation Commercialization Manager and positions focused on the Reserve Portfolio. Prior to this, Rafaela was the Johnnie Walker Brand Manager, overseeing marketing plans for Peru, Ecuador, and Bolivia, and has extensive experience managing various brands including Captain Morgan and Baileys. Rafaela's career began in 2009 with a Trainee position at Alicorp, progressing through roles at Confiperu S.A. and Supermercados Peruanos S.A., managing product categories and marketing strategies. Rafaela holds a Bachelor's degree in Administration and Marketing from Universidad Peruana de Ciencias Aplicadas and a specialization in Marketing Management from Universidad ESAN.