Rebecca Hawley

Rebecca Hawley is a seasoned professional with extensive experience in innovation and category management within the beverage industry. Currently serving as a Senior Innovation Manager at Diageo since October 2015, Rebecca is responsible for brand growth through major retail partnerships, interim management of a National Accounts Shopper Team, and fostering team leadership. Previous roles at Diageo include Customer Marketing Manager and Senior Category Analyst, focusing on strategic category management and business growth. Earlier career experience includes serving as a Category Analyst at Frucor Suntory, where Rebecca executed commercial strategies, and as a Consulting Analyst at Beverage Marketing Corporation, providing financial and market analysis for Fortune 500 companies. Additional positions held include Assistant Media Buyer at ICON International, Production Assistant for the Tyra Banks Show, and Summer Analyst at Merrill Lynch. Rebecca earned a BA in Romance Languages, Psychology, and Entrepreneurship and Management from The Johns Hopkins University.