Sacha Ruffier

Sacha Ruffier is an accomplished business leader with extensive experience in management and strategic roles across various sectors. Currently serving as General Manager for Diageo in the Benelux and Nordics regions, Sacha previously co-founded and managed Ruffier Enterprises, a family-owned food sector business, from January 2021 to January 2024. With a decade of experience at British American Tobacco, Sacha held multiple leadership positions, ultimately becoming Area Managing Director for North Central Europe, overseeing operations in seven countries. Additional roles include General Manager for the Iberia Region and Sales & Marketing Director for Southern Africa, where significant sales and operational achievements were realized. Sacha's tenure at Souza Cruz as Group Brand Manager showcased successful turnaround strategies for key brands. Academic credentials include a Senior Development Programme focused on Leadership and Strategy from London Business School and an MBA from COPPEAD UFRJ.