Sharon Howard

Sharon Howard is a seasoned marketing professional with extensive experience in the spirits industry, currently serving as Senior Marketing Manager for Vodka & Rum Portfolios at Diageo since July 2011. In this role, Sharon manages notable brands including Smirnoff, Ketel One, Cîroc, Captain Morgan, and Zacapa, previously holding leadership positions in liqueurs and whiskey marketing. Responsibilities have included strategic brand planning, leading the accelerated growth of the Crown Royal portfolio in Canada, and successfully implementing innovative positioning strategies for brands like Ketel One and Cîroc. Prior experience includes marketing roles at Fairmont Hotels and Resorts and Edward Dillon & Co. Ltd, contributing to key brand growth and successful activation programs. Sharon holds a BBS in Business and Marketing Management from Technological University Dublin.