Sjors Rypma is an accomplished sales professional with extensive experience in the beverage industry. Currently serving as Sales Manager On-trade for Diageo since August 2019, Sjors oversees the Hybrid On-trade and luxury field sales team in the Netherlands and Belgium, driving brand success in specialty stores and third space venues. Previous roles include Sales Manager Ontrade Netherlands and Key Account Manager, where Sjors managed high-profile customers and orchestrated strategic activation plans. Prior to Diageo, Sjors worked as a Prestige Special Trade Account Manager at Meltwater and held several consulting positions. Academic credentials include a Master's degree in Marketing Management from Universidad Carlos III de Madrid and a Bachelor's degree in Business Administration from Hotel Management School Maastricht.
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