Sofia Mestre is currently the Head of Revenue Growth Management for Global Travel at Diageo, a position held since 2023. With a strong background in marketing effectiveness and data analysis, they previously served as the Head of RGM & Strategy at Diageo from 2024 to 2023. Sofia's experience includes roles at BNP Paribas Cardif as a Senior Data Mining Analyst, and at Nielsen as a Senior Modeler Analyst. They hold a Licentiate degree in Economics from UBA, which they completed in 2015.
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