Sorcha Breen

Sorcha Breen is an accomplished professional with extensive experience in commercial leadership and business development within the retail and travel sectors. Currently serving as Head of Commercial at Diageo, Sorcha has held multiple roles, including Head of Customer Planning & Activation and Commercial Controller for India and the Middle East. Prior to Diageo, Sorcha worked at Brown-Forman as Area Manager for India, the Middle East, and North Africa Travel Retail, managing P&L and collaborating with major international travel retail operators. Sorcha's earlier career includes positions at ABB in business development and marketing and Airbus Industries in business support. Educational qualifications include a Bachelor of Commerce from the University of Limerick and a Diploma in Professional Marketing from CIM, alongside a Bachelor of Commerce in Communication, Management, and Marketing from the University of Montpellier.