Human action drives marketing. 70% of human action is driven by fear. 99% of the time, this fear is irrational. Contrived, exaggerated and overblown by the human mind. This nameless, unreasoning, unjustified terror paralyzes the effort to convert retreat into advance.

Fear impedes. Fear coerces. Fear spreads. Fear is the oldest and strongest emotion of mankind.

But remember, fear is a pendulum. While it numbs the mind, its potential energy can also emancipate the mind. In a moment of peril, fear triggers fight or flight.

In the world of marketing, far too many companies choose flight. They choose to run. It is the safe approach. Comfortable, familiar, routine.

Join us in the fight. Be Fearless.

Advertising

Marketing

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DMH Advertising

Sean Hogan

Tom Stofac

Adam Lock

Eric Gach

Elizabeth Mcmahan

Kim Butler

William Sandiford

Lauren Taylor

Erica Gonzales

Craig Kobler

Megan Spreer

Chris Meier

Bryan Mohr

The Marketing and Media Team at DMH Advertising harnesses the power of human emotion, particularly fear, to create compelling and impactful campaigns. This diverse team collaborates on developing innovative media strategies, managing client accounts, and leveraging social media to drive engagement and conversions. By transforming the irrationality of fear into actionable insights, they empower brands to confront challenges head-on and embrace a fearless approach to marketing.

Marketing and Media Team

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