MA

Maria Alvarez

General Manager at Diamonds Direct

Maria Alvarez possesses extensive experience in retail management and operations within the jewelry and luxury goods sectors. Currently serving as the General Manager at Diamonds Direct since September 2022, Maria previously held similar roles at VDO LLC and Mima Jewelry, where significant growth and productivity were achieved. As the Retail Area Manager for Latin America and the Caribbean at TOUS Jewelry, Maria oversaw operations across 11 countries, enhancing franchise management. Earlier experience includes leadership positions at Williams-Sonoma and Gucci, where strategic sales and marketing initiatives were implemented. Maria holds a Bachelor of Arts in Art History from New York University, obtained in 1994.

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