Soe Heyser has extensive experience in operations, subscriptions, and commercial management within the media sector, currently serving as Directora de Operación y Suscripciones at Diario La Verdad since July 2011. Previous roles at Diario La Verdad include Gerente Circulacion y Suscripciones, Gerente comercial y relaciones públicas, and Gerente de relaciones comerciales. Soe Heyser also worked as an asesor profesional de seguros at Seguros Monterrey New York Life from March 2014 to June 2016 and held the position of Director comercial at Comunique from June 2014 to December 2014. Educational qualifications include a Maestría in neuromarketing from UNIR México (2020-2022) and a Licenciatura in Mercadotecnia y Publicidad from Universidad Interamericana para el Desarrollo (2006-2009).
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