Sales and Marketing Operations

The Sales and Marketing Operations team at DiaSorin SpA is responsible for driving commercial strategy and execution across both the Immunodiagnostics and Molecular Diagnostics markets. This team collaborates with regional sales directors and marketing managers to optimize sales performance, enhance product visibility, and ensure robust training and support for the sales force. They integrate market intelligence to inform product positioning and marketing efforts, ultimately aiming to expand market share and improve customer engagement in the healthcare diagnostic sector.