Dickies®, a VF Company
Daniel Cherry III currently serves as the Global Chief Marketing Officer at Dickies®, a position held since May 2025. In addition to this role, Cherry is a member of the Board of Mentors for Monday Night Mentorship since April 2020, contributing to the development of marketers of color. Previous professional experience includes serving as SVP and General Manager at both adidas (January 2022 - March 2025) and DC Comics (September 2020 - January 2022). As the Chief Marketing Officer for Activision Blizzard Esports from March 2018 to August 2020, Cherry successfully directed global marketing and communications for major esports franchises, achieving significant revenue through innovative partnerships. Cherry's educational background is from the University of Pennsylvania.
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