Dickies®, a VF Company
Daniel Cherry III currently serves as the Global Chief Marketing Officer at Dickies®, a position held since May 2025. In addition to this role, Cherry is a member of the Board of Mentors for Monday Night Mentorship since April 2020, contributing to the development of marketers of color. Previous professional experience includes serving as SVP and General Manager at both adidas (January 2022 - March 2025) and DC Comics (September 2020 - January 2022). As the Chief Marketing Officer for Activision Blizzard Esports from March 2018 to August 2020, Cherry successfully directed global marketing and communications for major esports franchises, achieving significant revenue through innovative partnerships. Cherry's educational background is from the University of Pennsylvania.
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Dickies®, a VF Company
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Established in 1922 in Fort Worth, Texas, a city and state known for its grit, Dickies has always been known for its no-nonsense approach to functional workwear. The story of the legendary brand begins in 1922, when founding business partners C.N. Williamson and E.E. “Colonel” Dickie began making tough denim bib overalls for ranchers, farmhands and other workers around the Southwest. Since then, Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. To this day, Dickies continues its long legacy of designing quality workwear at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long lasting ingenuity. In 2017, Dickies was acquired by VF Corporation, one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. VF believes that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.