Adrian Tao

Adrian Tao is an experienced professional in consumer insights and market research, currently serving as the Head of Consumer Insights and Market Research and Head of User Experience Development at DiDi since September 2017. Prior to this role, Adrian held the position of Director, Consumer Insights at Nielsen from February 2011 to September 2017, where responsibilities included team leadership, project management, and delivering tailored research solutions for various companies. Earlier experience includes roles as Research Manager at Kantar Added Value DE and FrieslandCampina, and Account Manager at Millward Brown. Adrian holds a Master of Economics in European Enterprise Management and a Master of Arts in Intercultural Communication and European Studies, both from Fachhochschule Fulda, alongside a Bachelor of Engineering in English for Science from East China University of Science and Technology.