Alejandra Ocaña Torales

Alejandra Ocaña Torales is a seasoned marketing professional with extensive experience in user acquisition and creative strategy. Currently serving as a Performance Marketing Creative Strategist at DiDi since August 2022, Alejandra leads creative strategy for user acquisition through social media platforms for DiDi Préstamos and DiDi Card. Prior to this, Alejandra held roles at Huawei Latinoamérica, including Brand Manager for Huawei Music LATAM and Operations Manager, where responsibilities included team leadership and strategy development for regional product launches. Alejandra also contributed to the content strategy at Sopitas.com and Grupo Expansión as a Music and Entertainment Editor and Coeditor, respectively, while earlier reporting for Indie Rocks! and the Feria Internacional del Libro en Palacio de Minería. Alejandra holds a Diplomado in Research in Communication and a degree in Communication and Journalism from Facultad de Estudios Superiores Acatlán.