Alonso Román is a seasoned professional in the field of marketing and communications with extensive experience across various reputable companies. Currently serving as a Social Media Manager at DiDi since April 2024, Alonso previously held positions such as Brand Lead at Flink México, where a positioning strategy and marketing campaigns were developed, and Group Strategy Director at BBDO Mexico, focusing on strategic concepts and brand pitches. Additional roles included Marketing Manager & Music Marketing Strategist at Music Battles, Communications Strategist and Head of Content at BBDO Mexico, and Content Strategist at KTBO, where team leadership and innovative content strategies were crucial. Alonso holds a Bachelor of Arts in Communication and Media Studies from Universidad Iberoamericana and furthered education in audio engineering and music performance from Sala de Audio and Berklee College of Music.