Cristina Gonzalez Zorrilla

Cristina Gonzalez Zorrilla has extensive experience in internal communications and organizational management, currently serving as the Global DiDi Food Internal Comms and Measurement Manager at DiDi since April 2020. In this role, Cristina oversees the execution of over 300 email campaigns annually, improving engagement metrics by 80% among more than 900 LATAM employees. Previously, Cristina held the position of Leadership & Student Training Coordinator at Tecnológico de Monterrey PrepaTec, where strategies were developed to enhance student participation in co-curricular activities. With an educational background that includes a Master of Business Administration in Marketing and a Bachelor's Degree in International Business, along with a recent certification in Data Analytics and Visualization, Cristina brings a strong analytical approach to communication and project management across various sectors.